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Dominator 2020®
Clients gain access to our powerful market simulation program that lets them simulate the impact, overall and by market segment, of changes in product features, premium, competitive actions, and other elements. Dominator 2020® is a Web-based tool that uses the conjoint utilities to enable managers throughout the organization to continuously apply our insights in realistic simulations to guide product decisions long after the study is complete.
Using Dominator 2020®, researchers and product managers can:
- Visualize differences in attribute importance across market segments
- Predict demand for new products
- Determine the effects of competitive responses
- Measure the relative value of competing products
- Evaluate price sensitivity levels
- Estimate potential cannibalization
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See for yourself. You can view the online demo for Dominator 2020® here. Email us at info@dssresearch.com for a password to experience a full test ride yourself.
Click here for a case study featuring the use of Dominator 2020®.
Read more detail about how we use conjoint techniques in our technical paper entitled A Review of Conjoint Analysis. Other articles that may be of interest include: Choice-Based Conjoint vs. Preference-Based Conjoint, Conjoint on the Web, and A Simple Conjoint Exercise.
Dominator 2020® is a registered trademark of DSS Research.
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