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Market Segmentation Based on Conjoint Utilities and Attitudes
Who are your best prospects? Our conjoint studies almost always include market segmentation analysis. It’s a waste to develop an understanding of buyer preferences and not put that knowledge to work in a market segmentation strategy.
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As we have with a number of other techniques, DSS pioneered the design of market segmentation studies using conjoint utilities as key basis variables. Here, our depth of experience and feel for market realities provides real leverage. Segmentation is equal parts art and science, and we’ve published a number of articles outlining the unique way we approach this critical area of study.
The goal of any segmentation study is to identify homogeneous target groups of customers and prospective customers within heterogeneous markets. Once we have a relevant subset identified, marking customers who are after similar benefits, many options open up for you.
To read more about our Market Segmentation techniques click here.
Contact us today for help with your market segmentation needs.
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